Regardless of the product or service your website is selling, the topic of visitor conversions is at the forefront of many conference calls and board meetings. Whether you have a sprawling digital marketplace, or feature a specialized set of products, it’s imperative that your website be designed to promote higher conversion rates. While there are many different methods associated with enhancing the conversion of visitors to customers, none is as important as the performance of your website. Website administrator’s must monitor a wide array of metrics, but one of the most important monitoring metrics involves the performance and functionality of the entire website. Therefore, there’s a direct connection between the quality of your website monitoring solution and your website conversion rate.
Website Performance and Conversion Rates
Did you know there is a direct connection between the performance of your website and visitor conversion rates? According to a recent study, Internet users were surveyed regarding the connection between website performance and their level of engagement. After reviewing the results, researchers found that over 75% of Internet users were more likely to click out of a website should a page take longer than 5 seconds to load. As the load time extends to 7 seconds, the bounce rate of visitors is likely to double.
Therefore, one of the most important factors when it comes to enhancing conversion rates is narrowing your focus on the performance and functionality of your website. While there are many different ways to accomplish this goal, website monitoring solutions are perhaps the most essential. If you’re searching for a means of protecting the performance, and ultimately, the conversion rate, then adopting a well-designed monitoring software is paramount.
While there are several essential functionality metrics one should monitor with their solution, the following is most important when it comes to safeguarding visitor conversion rates:
- Website Uptime – It’s imperative your website, and all of its inner components, be consistently monitored to ensure proper performance. Make sure to set up frequent uptime checks, preferably every 30 seconds. Establish an alert threshold to notify administrator’s the moment the entire website, or critical elements (such as a shopping cart application) become offline.
- Response Time – While your website may be available, if the response time is lagging, so will your conversion rates. For the majority of eCommerce sites, a dip by even one second can cost a substantial number of new and return customers. Therefore, it’s imperative that you establish a response time threshold to alert administrator’s if the site response time dips below an acceptable range.
Deep Diagnostic Tools – The best website monitoring software is one that provides deep-level diagnostic capabilities. While you may be alerted to a performance-dropping error, if you aren’t aware where this error is occurring, it could take longer than necessary to implement a fix. Therefore, one of the most important qualities you must look for in a website monitoring solution is its ability to swiftly and accurately diagnose errors.